GBRTT working to address passengers’ priorities at Modern Railways Expo
- GBRTT's Director of Passenger Revenue shares how GBRTT is working to address passengers’ priorities with the audience at Modern Railways Expo
What do passengers want?
That question is at the heart of creating a simpler, better offer that makes more people want to choose rail.
Last week, Suzanne Donnelly, GBRTT's Director of Passenger Revenue, shared how GBRTT is working to address passengers’ priorities – from value for money to better information – with the audience at Modern Railways Expo.
In the here and now, we’re:
- Bringing together expert knowledge and data to better understand passengers
- Tackling fares complexity
- Modernising how rail is bought and experienced
- Leading national marketing and sales campaigns