Nothing Beats Being There marketing initiative
- Latest national marketing initiative promoting rail travel launched
- Read more about these initiatives, how GBRTT is working in partnership with operators, as well as approach to long-term growth
The latest national marketing initiative promoting rail travel launched last week.
It builds on data and customer insight gleaned from two successful waves of the ‘Let’s get back on track’ campaign, as well as the Great British Rail Sale.
GBRTT will be reminding people about some of the lesser-known ‘everyday savings’ and discounts they can take advantage of as the campaign develops.
You can read more about these initiatives, how we’re working in partnership with operators, as well as our strategic approach to long-term growth in the latest blog by Suzanne Donnelly, our Director of Passenger Revenue at GBRTT.