Suzanne Donnelly talks revenue growth in the latest Rail Technology Magazine Podcast
- Customer research shows ticketing complexity is one of the things that puts passengers off choosing rail
- Find out what GBRTT is doing to improve the experience of passengers and freight customers now
Our Director of Customer & Revenue Growth, Suzanne Donnelly, has taken to the mic for the latest episode of the Rail Technology Magazine Podcast, to talk about how new simpler fares and tap-in, tap-out pilots are paving the way to make train travel easier for everyone.
She also answered questions like:
- How customer research is helping the industry deliver a simpler and better railway in the here and now.
- How we are driving national revenue growth through joined-up initiatives.
- How we can incentivise more people to choose rail over other modes of transport.
Listen to the full episode here: 👉 https://www.railtechnologymagazine.com/articles/episode-55rail-revenue-age-great-british-railways-suzanne-donnelly